This short article is about ephemeral content and how this form of content is on the rise based on the habits of individuals in the modern society
What is ephemeral content?
Ephemeral content is essentially content that has a short duration. Examples of these as show in the image above are Snapchat stories, Instagram stories, and promotional content.
The reason this I have made the statement or if you choose to look at analysis from social media analysts, you will notice the positive correlation in the use of these forms of content. My opinion on the reason for this is simply because of the current mindset of human behaviour when it comes to social media and that is we as humans are getting shorter attention spans, Therefore, in response to this change, businesses,agencies, teams etc. Instagram, Snapchat, Facebook, Twitter etc. are using this form of content alongside promotional advertisement to grab our, the consumers, attention.
Comments