We all know social media is something that is now entwined in the DNA of individuals in the modern era and it's use has been extended to officials, even presidents such as President Trump of the USA who at this point could replace conferences for decision making and opinions with tweets on Twitter. But with current issues like COVID-19, a virus sweeping across the globe, awareness for action is critical and social media has become the next step to increasing awareness for hygiene and symptom responses by Finnish officials.
Sanna Marin, Mediapool, and social media consultancy have 'taken modern responses to a modern issue' and the first is reaching out to social influencers, bloggers, rappers, and writers across the nation to increase the awareness of government awareness such as self-isolation, hand-washing, and social distancing as Finnish health officials alongside others look to reduce the spread of the virus and 'flatten the curve'.
"The aim of this cooperation is to provide better access to information for those who are difficult to reach through traditional channels. As far as we know, Finland is the only country in the world to have defined social media as ‘critical operators"- Päivi Anttikoski,government communications director
Other reasons why government officials may have been because of trust between younger generations and the government. From the ages 11-18, young adults collectively start making opinions on things such as the government and political parties whilst simultaneously gaining access to technology such as mobile phones where they are exposed to millions of people with varying opinions as well as influencers, bloggers, and rappers etc. who's personal decisions in response to COVID-19 could be extremely controversial and with the following that some of them have, the influence they have over young adults is vast.
Therefore with the power that they do hold, it is hugely important that they use it ethically and wisely. It is clear that Sanna Marin, being a young prime minister, has noted this and made decisions accordingly, with this one being a great choice in my opinion. With the government having less reach to young adults, using these influencers and artists both increases the awareness as well as raises the importance to these individuals with many of them probably role models. With a level of trust between an influencer and a follower or fan, the instructions of social distancing and hygiene is much more likely to be adhered to.
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